The challenge: This project required me to create a publication for teenage girls aged 11–17. The goal of the magazine was to explain the physical and emotional changes that occur during puberty, helping readers better understand and cope with overwhelming feelings in a healthy way.

My solution: When creating NORI, I aimed to create something that feels more like “advice from an older sister” rather than a clinical or medical explanation. I intentionally used “imperfect” photography, showing real girls and authentic moments without filters to create a stronger sense of connection and relatability. The typography is fun and playful, supported by hand-drawn doodles throughout the pages to reinforce a welcoming and non-intimidating tone. The articles focus on topics relevant to teenage girls and are written in a non-judgmental, supportive voice. The content explains complex changes and emotions in a simple, accessible way.

Results: The final magazine has a warm, approachable, and relatable feel. Both the content and visuals align with the preferences of the target audience while delivering important information in a clear and non-judgmental way.