ICED
The challenge: The challenge was to transform an everyday product into a refined, premium brand experience, while ensuring strong shelf presence and clear flavour differentiation.
My solution: I developed a minimal brand system built on a core black, grey, and white palette, enhanced by expressive typography and bold flavour illustrations to introduce personality and contrast. Strategic flavour-specific colour accents were integrated to differentiate products while maintaining overall visual consistency. The project included fully developed, print-ready packaging and a comprehensive branding system spanning strategy, typography, colour, illustration, and production considerations.
Result: The final outcome is a cohesive, modern brand identity that elevates a simple product into an accessible luxury experience. The system balances minimalism with expressive detail, ensuring strong visual impact, clear product differentiation, and production-ready execution.
Typography
Architype Bayer-Type anchors the wordmark and logo with a modern, refined yet grounded tone. Aileron supports body text and subtitles with high readability across applications, while Al Fresco adds a human, expressive touch through its handwritten style. Together, these type choices form a cohesive system that balances clarity with warmth across the ICED brand.
Colour Palette
The ICED packaging system is built on a base of black, grey, and white, creating a strong, premium foundation. This minimal core allows typography and illustration to take visual priority while maintaining consistency across the product line. Each flavour introduces its own accent colour drawn from the ingredients and taste profile. This approach ensures scalability, clear hierarchy, and a cohesive identity that balances indulgence with refined, contemporary design.
ICED Iced tea
Physical Prototype
Individual Labels
ICED Ice Cream
Physical Prototype
Packaging Layouts
