When I first started working on MUVI, I didn’t just want to create another streaming service. I wanted to build a brand that could bring everything people love—movies, music, masterclasses, workouts—into one space, without it feeling overwhelming or overly corporate. MUVI had to feel intuitive, emotional, and tailored to the user, like a smart friend who just your mood.
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Enter MUVI’s special feature—letting the user choose their entertainment based on their emotional state or goals, with mindless scrolling eliminated. With powerful AI integrated at its core, MUVI makes content discovery feel like a personal journey, creating custom lists of recommended entertainment based on real-life interactions with the user. Your personal entertainment butler at your fingertips.

In this project, I focused on the introductory brand campaign. Hopefully, it communicates not just what MUVI is, but how it makes people feel: curious, inspired, and totally immersed.